Are You Pregnant? Pee on Ikea Ad and Win a Discounted Crib!

Ikea, one of the world’s leading furniture and home appliances manufacturing company, is once again in the news; this time, for their weirdest promotion act. The company promises to offer a discounted crib if pregnant women urinate on their ad published in a Swedish magazine. Amelia is a popular women oriented magazine where Ikea published their message as, “Peeing on this ad may change your life.” As the ad post itself elaborates, this is more like a pregnancy test for ladies who will disclose whether they have conceived or not. According Ad Week, the advertisement contains a strip which will reveal a discount after a woman urinates on it, only if they have conceived. Ikea has used a technology [...]